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3737 Fifth Ave
Suite 203
San Diego, California 92103
Phone 619-542-1877
Contact

Who We Are

Board & Staff

Board of Directors

The executive direction of Alpha Project rests with a Board of Directors:

  • Susan Raffee – Chair

    Architect/Designer

  • Katie Franklin – Director

    Sales Specialist, AT&T

  • Jacqueline Greulich – Director

    USD- Burnham Moores Center for Real Estate

  • Jason Rodriguez – Director

    Alpha Project Director of Alcohol & Drug Services / Alpha Project Graduate

  • Cindy Lehman – Secretary

    Vice President, California Bank & Trust

The Board of Directors employs a President and Chief Executive Officer with overall administrative and operational responsibility. The President and CEO, Bob McElroy, has served in his present capacity since founding the agency in 1986. Bob can be reached at Bob@alphaproject.org.

Learn more at jjlovelacefoundation.org

Executive Staff

  • President & CEO

    Bob McElroy

    Bob McElroy is the founder of the Alpha Project in 1986. He is responsible for the overall operation of Alpha Project. Bob spearheads the agency’s efforts to end homelessness for the people we serve by providing quality programs and services. He provides the overall leadership and direction to staff, including his executive team and over 350 staff members. He is also a leading advocate regarding homelessness and other concerns that impact San Diego’s very low-income, vulnerable populations by leading the agency’s policy efforts.

  • Chief Financial Officer, CPA

    Jan Norby

    Since 1999, Jan Norby has led the finance team and is responsible for financial contract compliance, audits, internal accounting, accounts payable, accounts receivable, payroll, benefits coordination, insurance, budget monitoring, and financial reporting. Jan can be reached at Jan@alphaproject.org.

  • Chief Business Development Officer

    Janice Williams

    Janice Williams, with Alpha Project since 2009, is responsible for heading the agency’s public relations, media, marketing, sponsorship, and fundraising efforts. She works closely with the development team in collaborative fundraising efforts. Additionally, Janice oversees the day-to-day operation of the family shelter, kitchen operations, and the agency’s Rapid Rehousing, Prevention, Diversion, and Case Management programs. Janice can be reached at Janice@alphaproject.org.

  • Chief Administrative Officer

    Leticia Martinez-Odanga

    Leticia Martinez-Odanga started her service with Alpha Project in 2000 and spent many years supporting the CFO while managing technology and human resources. In 2020, she became the Chief Administrative Officer overseeing technology and HR, including recruiting and onboarding new employees, managing benefits, updating policies and procedures, ensuring safety, and other HR issues. Leticia oversees the agency’s IT requirements, including ensuring security. She also continues to support the finance department as needed. Leticia can be reached at leticia@alphaproject.org.

  • Chief Development Officer, Volunteer

    Kyla Winters

    After becoming permanently disabled in 2009, Kyla volunteers to provide technical assistance and training to agency directors and officers.  Since 1998, she has led the development department in creating private and public funding sources. She also contributes her efforts with compliance, project budgets, program design, policy, and advocacy. Kyla can be reached at Kyla@alphaproject.org.

  • Senior Director of Alcohol and Drug Services

    Jason Rodriguez

    Jason Rodriguez is responsible for the day-to-day management of the agency’s state-licensed residential treatment program, from which he graduated in 1999. Since then, he became a Certified Alcohol and Drug Counselor, I and II, eventually becoming a Sr. Director and a member of Alpha Project’s Board of Directors. Jason is also responsible for overseeing Alpha Lofts, the agency’s supportive housing program for homeless veterans. Jason Is also the agency’s north county liaison. Jason can be reached at Jason@alphaproject.org.

  • Senior Director of Supportive Housing

    Travis Larson

    Travis Larson came to Alpha Project in 2009 as an educator. Travis has over a decade of experience in providing direct services and program oversite for outreach, transitional housing programs, and supportive housing programs. Since 2015, Travis has overseen Alpha Project’s flagship supportive housing program, Alpha Square, for people with special needs, including those with severe mental illness. The project has 203 units and also serves homeless seniors and homeless veterans. Travis can be reached at travis@alphaproject.org.

  • Director of Employee and Client Realtions

    Marisa McElroy

    Marisa can be reached at marisa@alphaproject.org

  • Program Director

    Beth Kolbe

    Beth can be reached at beth@alphaproject.org

  • Jerry * Casa Raphael graduate
    Jerry * Casa Raphael graduate

    "Thank you, Alpha Project! You saved my life, and that led me to my dream job!"

Alpha Project
3737 Fifth Ave
Suite 203
San Diego, California 92103
Phone 619-542-1877
Contact
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