About the Alpha Project

About the Alpha Project About the Alpha Project

Alpha Project is a nonprofit 501(c)(3) human services organization that serves over 4,000 men, women, and children each day. Services offered include affordable housing, residential substance abuse treatment, supportive housing for people with special needs, basic and emergency services for the homeless, transportation assistance, mental health counseling, employment training, preparation and placement, emergency shelter, HIV/AIDS, education, outreach and prevention, and community services.

Presidents Message

Presidents Message Presidents Message

All one has to do is turn on the evening news or read the newspaper to understand that we as a nation are hurting deeply. These trying and challenging times have touched us all and it’s enough to make many people want to throw their hands up in despair. However, there are other stories that don’t make the headlines very often, and that is the good news of the enduring human spirit. The stories of men, women and children struggling to defeat homelessness, poverty, addiction, hopelessness and joblessness, and the courage and fortitude it takes to overcome. Additionally, the stories of those in our community who give their hard earned money to provide help and opportunities for others they don’t even know. For over two decades, the kindness and generosity of others has never ceased to amaze me. This is what motivates and inspires me and those we serve to continue to fight for success.

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Mission and History

Mission and History

Our Mission

The mission of the Alpha Project is to empower individuals, families, and communities by providing work, recovery and support services to people who are motivated to change their lives and achieve self-sufficiency. The agency’s many programs are available to all persons in need regardless of race, creed, color, ethnicity, national origin, religion, gender, or sexual orientation.

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Board of Directors

The executive direction of Alpha Project rests with a Board of Directors:

Susan Raffee – Chair
Jacqueline Greulich – Director
Westcore Properties
Cindy Lehman – Secretary
Vice President, California Bank & Trust
Robb Lally – Director
Caritas Consultants
Brad Lovelace – Director
Goodwin Brown Gross & Lovelace LLP
Katie Franklin – Director
Sales Specialist, AT&T
Jason Rodriguez – Director
Alpha Project Director of Alcohol & Drug Services / Alpha Project Graduate

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Executive Staff

Bob McElroy

President & CEO


Jan Norby

Chief Financial Officer, CPA

Responsible for financial contract compliance, audits, all internal accounting, accounts payable, accounts receivable, payroll, benefit coordination, budget monitoring and financial reporting. Jan can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..


Janice Williams

Chief Business Development Officer

Responsible for spearheading the agency’s marketing, advertising and fundraising efforts. Janice also assists with operations, sponsorships and grant writing and works closely with the development and finance departments to ensure cohesion. Janice can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..


Kyla Winters

Chief Development Officer, Volunteer

After becoming permanently disabled in 2009, Kyla continues to volunteer her time, as she is able, to assist with the development of private and public funding sources, policy and advocacy, and provides mentorships and technical assistance to agency directors and officers. Kyla can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..


Karen Pucci

Director of Special Projects

Responsible for overseeing the Bridge Shelter, Take Back the Streets work crews and contracts. Karen also oversees Alpha House, our sober living facility.


Jason Rodriguez

Director of Alcohol and Drug Services

Responsible for day-to-day management of residential treatment program, supervision of all program staff, implementation of agency policy, adherence to program policies and procedures and insuring thorough evaluation and reporting to all funding sources and relevant public agencies. Jason is also responsible for overseeing our Outpatient Treatment Facility. Jason can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..


Awards & Accomplishments

Sep 21, 2019 Alpha Lofts wins the Best Affordable Project at the ICON Awards.
Oct 25, 2018 Bob McElroy, Alpha Project’s President & CEO, selected to receive this year’s Vic Kops Humanitarian Award.
Jan 11, 2018 Groundbreaking for The Lofts Normal Heights – 52 units of housing for homeless veterans
2017 Bob McElroy receives the honor as one of the 2017 Public Officials of the Year for the Building Owners and Managers Association of San Diego
2016 Alpha Square receives Our City San Diego Affordable Development of the Year
2015 Alpha Square receives a proclamation from the City Council City of San Diego recognizing November 18, 2015 as "Alpha Square Grand Opening Day"
2015 Alpha Square receives a proclamation presented by Supervisor Ron Roberts recognizing November 18, 2015 as "Alpha Square Day"
2015 Alpha Square receives a proclamation from Congressman Scott H. Peters celebrating the completion of Alpha Square
2015 Alpha Square receives Certificate of Recognition from Toni Atkins, Speaker of the Assembly 78th District
2015 Alpha Square wins the Best Affordable Project at the BIA Icon Awards
2014 Bob McElroy honored as the Grand Marshal of the Tierra Santa Patriot Day Parade
2012 Bob McElroy receives a Certificate of Recognition from Nathan Fletcher for being named one of San Diego's "Men Who Rock"
2012 Bob McElroy receives Men Who Impact San Diego award from San Diego Metro Magazine
2011 Bob McElroy receives the Consumer Advocate of the Year Award from the Consumer Attorneys of San Diego
2011 Alpha Project receives a Gang Prevention Award from San Diego Youth Services
2010 Alpha Project launches its Gang Intervention Program focusing on education, mentorship and engagement at local schools and community venues
2010 Alpha Project hosts their 1st Inaugural Golf Tournament at Rancho Bernardo Inn
2009 Alpha Project receives Grants from Supervisor Bill Horn, Supervisor Greg Cox and Las Patronas to fund vehicles for our Outreach Program
2009 Alpha Project launches Alpha Project Catering, providing Full Service Catering for all occasions
2009 Alpha Project receives funding to launch the PTECH Program, Plan to End Chronic Homelessness
2008 Alpha Project receives funding from SANDAG to launch the Senior Transportation Program, a free transportation program for low-income seniors
2007 Alpha Project receives a Mental Health Systems Award
2007 Alpha Project Celebrates over 20 Years of Service


 Alpha Project is Hiring a Residential Specialist for our Cortez Hill Family Center

Job Title: Residential Specialist

For job description, please click here


Alpha Project is now hiring Case Managers, Supervising Case Managers and Housing Specialists for our Temporary Bridge Shelter Program. The Temporary Bridge Shelter Program serves 324 single male and female individuals on a daily basis.  The goal of the program is for individuals to receive the supportive services  they need to become self-sufficient and be placed into housing. 


Job Title: Housing Specialist

For job description, please click here


Job Title: Case Manager

For job description, please click here


Job Title: Supervising Case Manager

For job description, please click here


Alpha Project is also hiring for the positions below:

Substance Abuse Counselors

  • Minimum 1 year experience in Substance Abuse counseling and Case Management
  • Registered / Certified with an approved state agency
  • Experience with ASAM Criteria  / Drug Medi-Cal process and criminal justice population is a plus
  • Free from formal probation / parole for 1 year


  • Clean Driving Record
  • 1+ years’ experience in Case Management/Outreach working with vulnerable populations and/or mental health settings;
  • Bilingual speaker preferred;
  • Ability to drive an 8 passenger van, preferred;
  • Working knowledge of Microsoft Office (Outlook, Work, Excel);
  • Ability to work independently and manage time effectively;
  • A positive attitude that is flexible and adaptable to a changing environment

For a full job description please click here



View/Download Application (PDF)

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Statistical Methodology

Service Point, a custom-designed web-based data processing program Service Point, a custom-designed web-based data processing program

Demographics and other client information, along with service data for all of Alpha Project’s programs are tracked through Service Point, a custom-designed web-based data processing program. Service Point enables staff at many service sites to enter information directly, access it immediately, and ensure the accuracy of reporting. With sponsorship from the Regional Task Force on the Homeless, Service Point is currently used by more than two-dozen agencies countywide. By using Service Point, resource, residential, assessment, health services, employment and housing departments interface and exchange data relevant to client progress. The program provides for longitudinal tracking of service utilization by each client and generates reports within a vast set of parameters.

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  • Residential Treatment +

    Casa Raphael – Residential Substance Abuse Treatment Up to 12 Weeks (90 days) Read More
  • Homeless Outreach +

    At the core of all of Alpha Project’s facilities and services is Read More
  • Rapid Rehousing +

    Alpha Project's Rapid Re-Housing Program provides rental assistance and security deposits as Read More
  • Hospice for the Homeless +

    ~ A Dying with Dignity and Living with Dignity Program Each year as Read More
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Thank You for supporting Alpha Project in their 30 Years of Service!

Alpha Project Sponsors!